Kurtz Digital Strategy
High Impact Marketing and Communication
YouTube is known as a video platform. It is certainly the free and easy place to house videos. However, it is increasingly gaining importance as a social network. Why? YouTube is the second–most-visited website and has the second highest volume of online searches. Those stats alone are worthy of the attention of any marketer. YouTube… Read More
Pew Research Center recently examined YouTube channels with at least 250,000 subscribers to gain insights. These popular channels alone posted nearly a quarter-million videos in the first seven days of 2019, totaling 48,486 hours of content. YouTube is a global phenomenon. Just over half of these channels (56%) posted a video during the first week… Read More
Did you know that 73% of Americans report that they use YouTube? Pew Internet gathered that statistic and then did further research to find out exactly what people do on YouTube. A Pew analysis of videos suggested by YouTube’s recommendation engine, finds that users are directed toward progressively longer and more popular content. About half… Read More