value of a blog for business marketing

The Value of a Blog for Business Marketing

Blogs have been around since the mid 90’s. What is the value of a blog for business marketing? Stats indicate blogging is a business marketing tactic worthy of continued investment.

  • Companies that blog receive more website visitors on average
  • Companies that blog earn more links to their website
  • A majority of consumers say they learn about a company through articles rather than ads
  • More than 3/4 of internet users say they read blogs

The Benefits of Blogging for Business

There are many benefits of blogging for businesses.

1. Drive traffic to your website.

Every time you create and publish a blog post, it’s one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page (SERP) and drive traffic to your website in organic search.

Publishing new content is also one more cue to Google and other search engines that your website is active.

2. You can repurpose blog content for social media.

Every time you post, you’re creating content that people can share on social networks, which helps expose your business to a new audience that may not know you yet.

Sharing blog content also helps keep your social media presence going.

3. Blogs help you stay fresh and relevant.

Your main website pages outline your core products and services. Blog posts connect them to what’s happening today. Posts can make a direct connection to the latest customer pain point or need to what you offer.

4. Build thought leadership.

The best business blogs answer common questions and information needs in a particular subject area. If you consistently create valuable content or articles for your target audience, it’ll establish you as an industry leader or authority in their eyes.

5. Build links.

Inbound links (also called “backlinks”) are among the factors that Google algorithm uses when ranking a site. Blog posts create an opportunity for customers and other companies to link your timely, relevant content.

Market Your Business Blog

To get the most from your blog, be sure you actively market your content. Share posts on Facebook and any other social media channels that you use.

Leverage opportunities beyond sharing the link on the day a post is published. On LinkedIn, for example, you can share as an activity update in one or more groups, and republish as an article.

Also make sure your blog content is well-integrated into your website. When you blog on a topic, you want to interconnect to any other related content, including other posts, service offerings, and pages.