Get Engagement with Your Blog

Your Quick Guide to Winning Blog Posts

Guest Post by Josh Wardini, Editorial Contributor and Community Manager at TechPriceCrunch

According to Tech Price Crunch, there are more than 600 million blogs globally. Competing in such a saturated market is difficult, but not impossible.

In this post, we’ll look at quick tips to get you started.

Understand What Your Audience Wants

When you decide to create a post, you may spend some time thinking about what your topic will be. That’s mistake number one. Instead, shift your thinking to what your readers might want you to cover.

What issues are they dealing with? What concerns have they raised? Are there pain points that your content may help them solve.

Starting each post with a reader-centric mindset allows you to create useful content. It sets you up as an expert resource for your visitors.

Choose the Right Form of Content

Writing out a quick blog post is simple enough. If you’ve got 15 minutes to spare, you can quickly type out a 300- or 400-words. That’s a worthy goal, as long as it’s what your visitors want.

An audience of young executives with little time to spare will love the quick bites of information. Readers with more time on their hands might prefer something with a bit more depth to it. Also, consider changing up the content between short-form, long-form, and video.

Create Stellar Content

The golden rule for standing out is to create content that stands out. Your content must be flawless to impress visitors. Make sure that written articles are:

  • Well-written
  • Adequately spaced out so as not to look cluttered
  • Interesting
  • Relevant to your target audience

If you’re using video content, make sure that it’s of good quality.

Final Notes

Create content that you’re proud to put your name to. Search engines are no longer fooled by key-word stuffed mediocre work. The algorithms look for signs that your content is useful to audiences. The best way to convince search engines is to provide valuable content for your visitors.

About the Author

Josh Wardini, is the Editorial Contributor and Community Manager at TechPriceCrunch. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.